Enhanced first party data allows for greater efficiencies in creating commercial benefits at all levels of the sport, without relying on media rights or sponsors. It is the data from these athletes that remains the untapped resource in sport.
GST is an enabler – we don’t own the data of our federations and we don’t market services to them directly. In addition to generating new revenues we create a data lake of information that we use to drive sponsorship and partnerships using our partner Connexi. The data we collect is put to use and becomes valuable commodity for the federation.